Leader to Watch | The Title Earned at the Brand Builder Competition by Speaker Slam®
The Title

Leader to Watch.

The title awarded each year to the Top 3 finalists of the Brand Builder Competition by Speaker Slam®. A recognition of a personal brand clear enough to lead.

The three Leader to Watch tier shields awarded at the Brand Builder Competition by Speaker Slam: Gold for first place, Silver for second place, and Bronze for third place. Each shield is marked with the Speaker Slam laurel emblem.

A title you have to earn.

Every year, entrepreneurs, speakers, coaches, authors, and changemakers enter the Brand Builder Competition to build a personal brand worth following. They spend weeks sharpening their message. They submit a positioning graphic that captures who they are. They rally their community through Inspiration Week.

Only ten reach the Top 10. Those ten pitch live at the Virtual Showcase in front of a panel of expert judges. Only three earn the title of Leader to Watch.

Everyone who competes walks away with a sharper personal brand and a community that now sees them more clearly. The title of Leader to Watch is a recognition of the three competitors whose brand lands hardest when everything is on the line.

Awarded by

Speaker Slam® is a speaker development agency best known for creating North America's largest inspirational speaking competition. Speaker Slam® has helped thousands of speakers, authors, and entrepreneurs build their brand.

The Brand Builder Competition is a personal branding competition by Speaker Slam® held twice a year. Winners are selected by a panel of expert judges across five categories: positioning statement, photo and image, brand presentation, uniqueness, and credibility.

Earning the title takes more than a strong graphic. Competitors first rally their community through Inspiration Week to reach the Top 10. From there, they pitch live at the Virtual Showcase. Only the Top 3 by final score earn the title of Leader to Watch.

Visit Speaker Slam® →
2026 Leaders to Watch
The April 2026 Brand Builder Competition
Stacey Laviolette positioning graphic Stacey Laviolette unique insight graphic
Gold · 1st Place
Author & Creator, My Friend Toothy®

After her daughter's struggles with dental anxiety, Stacey co-created My Friend Toothy®, a children's book series and dental-hygiene program that turns brushing and flossing into something kids look forward to. The brand recently appeared on Dragons' Den.

2026 Leader to Watch
Karen Craggs-Milne positioning graphic Karen Craggs-Milne unique insight graphic
Silver · 2nd Place
Inclusive Leadership Expert & Founder, Conscious Equality Inc.

A Kenyan-Canadian DEI strategist with over 25 years of global experience, Karen advises governments, corporations, and NGOs on moving from equality intentions to measurable impact. She is an Obama White House Gender Equality Changemaker (2016) and a Top 100 Canadian Professional.

2026 Leader to Watch
Sofranie Trencia positioning graphic Sofranie Trencia unique insight graphic
Bronze · 3rd Place
Keynote Speaker & Mindset Coach, Atomic Results

A former Tae Kwon-Do world champion and internationally awarded circus artist, Sofranie now coaches ambitious creatives, athletes, and entrepreneurs to break through stagnation and rise into bold, grounded confidence. As founder of Atomic Results, she blends performance mastery with neuroscience-backed mindset work.

2026 Leader to Watch
2022 Leaders to Watch
The inaugural Brand Builder Competition
Angie Bailey positioning graphic
Gold · 1st Place
Registered Nurse and Calming Calligraphy Practitioner

After 32 years as a nurse, Angie hit burnout and rediscovered calligraphy as a mindfulness practice. She now helps professionals reset mentally and emotionally through Calming Calligraphy, blending stress-relief science with the slow rhythm of pen on paper.

2022 Leader to Watch · Winner of the inaugural Brand Builder Competition
Kristin Light positioning graphic
Silver · 2nd Place
Accessibility Advocate for Disabilities of the Mind

Kristin speaks, writes, and consults with businesses on mental illness and neurodiversity. A former event venue owner and co-owner of Toronto's largest swing dance studio, she traded her dancing shoes for a microphone after eight weeks in an inpatient psych hospital.

2022 Leader to Watch
Mell Balment positioning graphic
Bronze · 3rd Place
The Deep Belief Hacker

A mindset mentor who has supported 650 business owners and franchise leaders through their mindstorms. Her work places her in the top 1% of leadership coaches in Australia and the top 10 energy healers globally. Featured in Yahoo and Thrive Global.

2022 Leader to Watch

Think you could earn the title of Leader to Watch?

The next Brand Builder Competition is open for registration. Free to enter. Three walk away with the title.

Enter the Competition →