The Showcase | Brand Builder Competition by Speaker Slam®
The Finals Are Coming
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The Replay

The Brand Builder Finals begin in

Ten leaders. One stage. Happening now.

The finals are over. Watch the replay.

Ten finalists are about to pitch live in front of our judges. Come back when the countdown hits zero to watch it unfold.

Ten finalists are pitching in front of our judges right now. Meet each of them below.

The Brand Builder Finals just wrapped. Watch the full replay below and meet the ten finalists who stepped onto the stage.

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Take the judges' seat

Score along with the judges.

As each finalist pitches, give them a 1 to 10 score on their positioning graphic, unique insight, and brand pitch. You'll see your own Top 3 at the end, and any comments you leave go straight to the speakers. Fun, educational, and your feedback genuinely helps them grow.

Open the Scorecard

Tonight's format

What the judges are scoring.

Three categories add up to 100 points. Here's the exact rubric the judges work from as each finalist pitches.

Positioning Graphic

/ 30
  • Clarity of Positioning Statement 10

    Is it immediately clear who they help, how, and why it matters?

  • Credibility & Authority 10

    Do we believe them right away? Is there evidence of real expertise or lived experience?

  • Overall Design & Aesthetic 10

    Clean, professional, cohesive. Easy to read and visually balanced.

Unique Insight

/ 30
  • Strength of Insight 10

    Is this a sharp, original idea, or something we've heard before?

  • Relevance to Positioning 10

    Does it support and deepen their positioning?

  • Impact and Memorability 10

    Does it make us pause, think, or see something differently?

Brand Pitch

/ 40
  • Intro Story & Their Why 10

    Did they draw us in and create connection right away? Quality of storytelling.

  • Message and Structure 10

    Clear flow: story to credibility to positioning to offer.

  • Overall Impact 10

    Did it land? Would we book them?

  • Delivery and Presence 10

    Confidence, authenticity, command of the room.

The Two Minutes

Pitch timing rules

2:00
Target Length
Aim for a clean delivery at or just under two minutes.
2:30
Grace Window
A 30-second grace window with no penalty.
−1
Per 5 Seconds After 2:30
One point deducted for every five seconds past 2:30.
3:00
Hard Cutoff
Disqualification at 3:00. The mic is cut.

Ten leaders. Ten brands.

Ten leaders ready to pitch live in front of our judges. Meet the Top 10.

Stacey Laviolette Positioning Graphic Stacey Laviolette Unique Insight ↻ Insight↻ Positioning
1Stacey Laviolette
Clarence-Rockland, ON
Gladys Paz Positioning Graphic Gladys Paz Unique Insight ↻ Insight↻ Positioning
2Gladys Paz
Toronto, ON
Sofranie Trencia Positioning Graphic Sofranie Trencia Unique Insight ↻ Insight↻ Positioning
3Sofranie Trencia
Montreal, QC
Angele Lamothe Positioning Graphic Angele Lamothe Unique Insight ↻ Insight↻ Positioning
4Angele Lamothe
Gloucester, ON
Armi De Francia Positioning Graphic Armi De Francia Unique Insight ↻ Insight↻ Positioning
5Armi De Francia
Pickering, ON
Marcia Agius Positioning Graphic Marcia Agius Unique Insight ↻ Insight↻ Positioning
6Marcia Agius
Markham, ON
Tammy Ward Positioning Graphic Tammy Ward Unique Insight ↻ Insight↻ Positioning
7Tammy Ward
Hanwell, NB
Ian Aman Positioning Graphic Ian Aman Unique Insight ↻ Insight↻ Positioning
8Ian Aman
Airdrie, AB
Karen Craggs-Milne Positioning Graphic Karen Craggs-Milne Unique Insight ↻ Insight↻ Positioning
9Karen Craggs-Milne
Mississauga, ON
Katrina Houghton Positioning Graphic Katrina Houghton Unique Insight ↻ Insight↻ Positioning
10Katrina Houghton
Oromocto, NB

Meet the Judges

A panel of industry leaders scoring each finalist on the strength of their personal brand.

Keka DasGupta
Keka DasGupta
Founder, Art of Lifeing · Award-Winning Brand Strategist
Marty Dickinson
Marty Dickinson
CEO, Here Next Year · Founder, Speakers Speak LIVE
Andrea Reindl
Andrea Reindl
Founder, Legacy Creative · Brand Strategist for Authors
Shawn Quintero
Shawn Quintero
Scale Strategist · Personal Brand Advisor

The Prize Package

Three tiers of prizes go to the Top 3, with the title of 2026 Leader to Watch on top.

$12,500+
Total Prize Package Value
Gold

Gold Prize Package

  • 2026 Leader to Watch titlePriceless
  • Signature Legacy Video by Speaker Slam®$1,497
  • Keka DasGuptaBrand Authority Mentorship with Keka DasGupta$4,000
  • Andrea ReindlMake It Clear brand strategy intensive with Andrea Reindl$3,500
  • Shawn Quintero90-minute Monetizing Your Personal Brand 1:1 intensive with Shawn Quintero$3,000
  • Marty DickinsonOne-year membership to Speaker Revenue Accelerator with Marty Dickinson$500
Silver

Silver Prize Package

  • 2026 Leader to Watch titlePriceless
  • Shawn Quintero90-minute Monetizing Your Personal Brand 1:1 intensive with Shawn Quintero$3,000
  • Keka DasGuptaBrand Accelerator Session with Keka DasGupta$1,000
Bronze

Bronze Prize Package

  • 2026 Leader to Watch titlePriceless
  • Shawn Quintero90-minute Monetizing Your Personal Brand 1:1 intensive with Shawn Quintero$3,000
  • Keka DasGuptaBrand Spotlight Session with Keka DasGupta$500

Inside the Prize Package.

What each prize is, and who's behind it.

SS

Signature Legacy Video

$1,497

A professionally produced brand video featuring the winner’s positioning and message, designed to elevate visibility for pitches, websites, and paid speaking opportunities. Produced by the Speaker Slam® team and built to be used as a calling card for years to come.

  • Gold — Signature Legacy Video ($1,497): A professionally produced brand video, given exclusively to the Gold winner as part of their headline prize package.
Keka DasGupta

Brand Authority Mentorship

up to $4,000

Keka has shaped brand strategies for Nike, Disney, IKEA, American Express, and Mercedes-Benz, and she’s donating a tiered offering across all three placements. Each tier is built around a specific stage of speaker brand growth and gives the winner direct access to her 25+ years of expertise.

  • Gold — Brand Authority Mentorship ($4,000): Four 1:1 sessions over a month to build the strategic foundation of your speaking business, including positioning and the marketing collateral that gets you booked.
  • Silver — Brand Accelerator Session ($1,000): A one-hour 1:1 consultation with Keka to position yourself, amplify your brand, and build a thriving speaking business.
  • Bronze — Brand Spotlight Session ($500): A 30-minute 1:1 Q&A focused on shining a spotlight on your speaker profile and personal brand.
Learn more about Keka’s work →
Andrea Reindl

Make It Clear

$3,500

Andrea’s signature engagement for authors and visionaries who need to translate big ideas into clear brand positioning. Built on her decade of work supporting high-performing leaders, the intensive helps you articulate what you stand for so the right audiences can find you.

  • Gold — Make It Clear ($3,500): A full brand strategy intensive with Andrea, designed to take your message from cluttered to clear so you can show up with confidence on every channel.
Learn more about Andrea’s work →
Marty Dickinson

Speaker Revenue Accelerator

$500

A full year of access to Marty’s program for professional speakers building sustainable income from their expertise. As the “Business Longevity Guy” and CEO of 29-year growth agency Here Next Year, Marty teaches relationship-driven marketing strategies that turn speaking into a long-term business.

  • Gold — Speaker Revenue Accelerator ($500): One year of membership in Marty’s program, giving you ongoing access to his frameworks for attracting paid speaking opportunities through relationship-driven marketing.
Learn more about Marty’s work →
Shawn Quintero

Monetizing Your Personal Brand

$3,000

A focused 1:1 working session with Shawn, who’s generated millions across coaching programs, masterminds, and retreats. Walk away with a strategy for replacing hustle with infrastructure, so your personal brand grows without you having to be everywhere at once.

  • Gold — Monetizing Your Personal Brand ($3,000): A 90-minute 1:1 intensive with Shawn focused on turning your personal brand into a scalable, monetizable asset.
  • Silver — Monetizing Your Personal Brand ($3,000): The same 90-minute 1:1 intensive, given to the second-place finisher.
  • Bronze — Monetizing Your Personal Brand ($3,000): The same 90-minute 1:1 intensive, given to the third-place finisher.
Learn more about Shawn’s work →

Want the full story?

See the Top 3 winners, the full Top 10, judges, prizes, and every detail from this event.

View the April 2026 Showcase →

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